Using the wonderfully redesigned P for Pandora as their new anchor for design and energy was a no-brainer. The team explored as many variations as we could to get just the right balance of grit, texture and personality. The in-house team at Pandora helped along the way supplying elements, footage and everything in-between for us to build a spot that also happens to live with one of our favorite tracks. Goooo forth with Pandora's new brand. Turn it up.