This Series of Pollution pencils is designed to represent the three Govt. schools in Bangalore naming Peenya, Mallasandra and Heganahalli
One of the most meaningful project of my career, in 2021 Wunderman Thompson Singapore reached out to me to create the Branding of Pollution pencils. Otrivin's Pollution Pencils are created to bring cleaner air to school children in Bangalore India.  They “come in three uniquely designed boxes with vibrant colors that illustrated a pollution free environment that the young minds can blossom. 
The idea that germinated from a single lead of pencil expands the entire world of those school kids in Bangalore. Taking the pencil as an element of social changes , Pollution pencil speaks about how a pencil made out of pollution residue and act as an instrument of positive change and revolutionize clean air in class room for unprivileged children’s in these government school in Bengaluru .   

Illustration, Packaging Design/Concept
Gautam Dutta


Wunderman Thompson / Singapore
Production Companies 
Panjurli Labs / Bengaluru
Tandem Media Pvt Ltd / Bengaluru
Chief Creative Officer
Mateusz Mroszczak
Executive Creative Director
Jon Loke
Creative Director
Aarti Nichlani
Gerald Chue
Tulika Shanker

Executive Producer
Kimie Ong
All Image credit:  Wunderman Thompson 

Shamik Sen Gupta

Danny Lobo

Senior Project Manager
Lisa O’Brien

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